Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.

flywheel

It's Time to Replace Your Funnel with a Flywheel

How-Marketing-Has-Changed---Digital-Fuel-Podcast-Episode-1

The Truth About Remarketing + Retargeting Ads - Digital Fuel Podcast Episode 3

Local-SEO-Lead-Generation

6 Ways to Improve Your Local SEO

SEO-Basics

SEO Basics - 7 Things You Need To Rank Better

What-is-the-Difference-Between-a-Landing-Page-and-a-Home-Page2

What is the Difference Between a Landing Page and a Home Page?

What-Are-Good-Sources-to-Learn-About-B2B-Content-Marketing

What Are Good Sources to Learn About B2B Content Marketing?

How-Marketing-Has-Changed---Digital-Fuel-Podcast-Episode-1

Why Is Content So Important in Marketing - Digital Fuel Podcast Episode 2

Marketing-or-Sales-Who-Owns-Lead-Generation

Marketing or Sales, Who Owns Lead Generation?

What-Does-an-Effective-Lead-Nurturing-Campaign-Look-Like

What Does an Effective Lead Nurturing Campaign Look Like?

What-Are-the-Best-B2B-Digital-Marketing-Strategies

What Are the Best B2B Digital Marketing Strategies?

How-Marketing-Has-Changed---Digital-Fuel-Podcast-Episode-1

How Marketing Has Changed - Digital Fuel Podcast Episode 1

Why-Your-Salespeople-are-Busy-and-Not-Productive

Why Your Salespeople are Busy and Not Productive

Lead-Nurturing-Tools

What Are the Most Successful Lead Nurturing Tools?

More-Website-Leads

How to Get More Website Leads

Twitter-Ads

Why I Don’t Love Twitter Ads for B2B Lead Generation

I don't know

Demystifying Digital Marketing - Your Path to Growth

Retargeting

What is Retargeting? And why should it be a central focus of your PPC Campaigns?

Google-Display-Ads

Drive Growth Through Google Display Advertising

Start-your-google-ads-campaign

How to Use Google Ads to Drive Growth in 2019 - Part 2

Google-AdWords-For-Growth-Part-1

How to Use Google AdWords to Drive Growth in 2019 - Part 1

Email-Marketing-Best-Practices-1

Email Marketing Best Practices - Going Beyond the Monthly Newsletter

Conversion-Rate-Optimization

Conversion Rate Optimization - How to Get More Website Leads

Paid-Search-Marketing

9 Reasons Paid Search is Critical to a Well-Rounded Marketing Campaign

Sales-Team-Efficiency

5 HubSpot Tools for Sales Team Efficiency

HubSpot-Sales-Automation-Tools

The Executive's Guide to Sales Automation

HubSpot-Sales-Prospecting-Bootcamp

Picking up the Phone Will Always Be Part of Prospecting

Facebook-Ads

How to Run a Successful B2B Facebook Ads Campaign

linkedin-ads-for-B2B

How to use LinkedIn Ads to Drive More Business

Content in buyer's journey

Creating Website Content That Converts Visitors Into Leads

B2B Pay Per Click Marketing

Why B2B Companies Should Be Using Pay Per Click Marketing

Lawyer explaining legal situation to her clients

5 Negotiating Mistakes Your Sales Reps Are Probably Making

8-surefire-ways-to-sell-more-1

8 Surefire Ways Your B2B Tech Company Can Close More Sales

emotional-selling

Emotional Selling: Your Key to Increasing Sales

Customer-Acquisition-Cost

Why You Should Care About Customer Lifetime Value & Acquisition Costs

Aligning-the-Buyer's-Journey-with-Your-Sales-Process

Aligning the B2B Buying Process with Your Sales Process

techconnex-marketing-peer-group-1

Use Your TechConnex Membership To Become an Inbound Marketing Expert in 2018

ThinkFuel__0013_Why Your Best Salespeople Need a Steady Flow of Leads

Why Your Best Salespeople Need a Steady Flow of Leads From Your Website

ThinkFuel__0009_Lead Nurturing

Chances Are You’re Doing Lead Nurturing Wrong

ThinkFuel__0005_The Role of Storytelling In Sales & Marketing

Q&A Session: The Role of Storytelling In Sales & Marketing

Sloth

"We Keep Losing Deals to Inaction"

ThinkFuel__0004_Which is More Important, Marketing or Sales

Which is More Important, Marketing or Sales?

ThinkFuel__0003_Change - laptop and typewriter copy

When an existing solution is "good enough", how do you convince potential customers to use your "better" solution?

ThinkFuel__0001_How Much Does It Costs_

How Do Your Sales People Reply When Asked How Much Does It Costs?