Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.

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Demystifying Digital Marketing - Your Path to Growth

Retargeting

What is Retargeting? And why should it be a central focus of your PPC Campaigns?

Google-Display-Ads

Drive Growth Through Google Display Advertising

Start-your-google-ads-campaign

How to Use Google Ads to Drive Growth in 2019 - Part 2

Google-AdWords-For-Growth-Part-1

How to Use Google AdWords to Drive Growth in 2019 - Part 1

Email-Marketing-Best-Practices-1

Email Marketing Best Practices - Going Beyond the Monthly Newsletter

Conversion-Rate-Optimization

Conversion Rate Optimization - How to Get More Website Leads

Paid-Search-Marketing

9 Reasons Paid Search is Critical to a Well-Rounded Marketing Campaign

email-deliverability-1

Email Deliverability – Simply Put In Less Than 100 Words

Facebook-Ads

How to Run a Successful B2B Facebook Ads Campaign

linkedin-ads-for-B2B

How to use LinkedIn Ads to Drive More Business

Content in buyer's journey

Creating Website Content That Converts Visitors Into Leads

B2B Pay Per Click Marketing

Why B2B Companies Should Be Using Pay Per Click Marketing

Google-AdWords-Keyword-Tool

How to Use Google AdWords Keyword Tool for Competitive Research

SEO. Button on Modern Computer Keyboard. Internet Concept. 3D Render.

Keyword Research and On-page SEO

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Stop Calling Everything a Lead: The Challenge with Lead Generation

ThinkFuel__0012_How to Write Great Blog Posts

Building Better Buyer Personas

Local-SEO-Lead-Generation

Improving Lead Generation Through Local SEO Marketing

HubSpot-Review

2018 Review of HubSpot CRM Software

B2B-lead-generation

Why Inbound Marketing is the Best Road for B2B Lead Generation

Search-Engine-Optimization-in-2018

The New Rules for SEO Lead Generation in 2018

Use-Social-Media-to-Generate-Leads

How B2B Companies Can Capitalize on Social Media Lead Generation

interactive-content

3 Key Metrics That Will Skyrocket with Interactive Content Marketing

Google-Analytics-Header

How to Find Unique Visitors in Google Analytics

Should-I-Gate-This-Content

Should I Gate My Marketing Content?

techconnex-marketing-peer-group-1

Use Your TechConnex Membership To Become an Inbound Marketing Expert in 2018

ThinkFuel__0006_Outstanding Blog Ideas

How to Come up with Outstanding Blog Ideas

ThinkFuel__0011_Why Isn’t My Blog Generating Any Leads

Why Isn't My Blog Generating Any Leads?

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Why I Removed Web Design Services & Replaced it With Conversion Rate Optimization

ThinkFuel__0008_Should I Be Using Marketing Automation_

Should I Be Using Marketing Automation?

ThinkFuel__0012_How to Write Great Blog Posts

How to Write Great Blog Posts

ThinkFuel__0007_Optimize Your Website Images for SEO

How to Optimize Your Website Images for SEO

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Robots.txt - Big Importance in a Small File

ThinkFuel__0000_Should I Hire a Marketing Person

Should I Hire a Marketing Person? In-House Marketing v. Partnering