Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.

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Demystifying Digital Marketing - Your Path to Growth


What is Retargeting? And why should it be a central focus of your PPC Campaigns?


Drive Growth Through Google Display Advertising


How to Use Google Ads to Drive Growth in 2019 - Part 2


How to Use Google AdWords to Drive Growth in 2019 - Part 1


Email Marketing Best Practices - Going Beyond the Monthly Newsletter


Conversion Rate Optimization - How to Get More Website Leads


9 Reasons Paid Search is Critical to a Well-Rounded Marketing Campaign


Email Deliverability – Simply Put In Less Than 100 Words


How to Run a Successful B2B Facebook Ads Campaign


How to use LinkedIn Ads to Drive More Business

Content in buyer's journey

Creating Website Content That Converts Visitors Into Leads

B2B Pay Per Click Marketing

Why B2B Companies Should Be Using Pay Per Click Marketing


How to Use Google AdWords Keyword Tool for Competitive Research

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Keyword Research and On-page SEO

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Stop Calling Everything a Lead: The Challenge with Lead Generation

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Building Better Buyer Personas


Improving Lead Generation Through Local SEO Marketing


2018 Review of HubSpot CRM Software


Why Inbound Marketing is the Best Road for B2B Lead Generation


The New Rules for SEO Lead Generation in 2018


How B2B Companies Can Capitalize on Social Media Lead Generation


3 Key Metrics That Will Skyrocket with Interactive Content Marketing


How to Find Unique Visitors in Google Analytics


Should I Gate My Marketing Content?


Use Your TechConnex Membership To Become an Inbound Marketing Expert in 2018

ThinkFuel__0006_Outstanding Blog Ideas

How to Come up with Outstanding Blog Ideas

ThinkFuel__0011_Why Isn’t My Blog Generating Any Leads

Why Isn't My Blog Generating Any Leads?

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Why I Removed Web Design Services & Replaced it With Conversion Rate Optimization

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Should I Be Using Marketing Automation?

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How to Write Great Blog Posts

ThinkFuel__0007_Optimize Your Website Images for SEO

How to Optimize Your Website Images for SEO


Robots.txt - Big Importance in a Small File

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Should I Hire a Marketing Person? In-House Marketing v. Partnering