Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.

How to Plan a Webinar Everyone Will Love

How to Plan a Webinar Everyone Will Love


SaaS SEO: Why Software Companies Are Leaving Facebook Ads Behind

Why you must have a Content Marketing Strategy. Now.

Multi Location SEO and Local SEO

Multi-Location SEO in 5 Easy + Effective Steps

SEO Strategy

The Perfect SEO Strategy For 2020

email marketing strategy

How to Build a Kick-Ass Email Marketing Strategy in 2020

20 LinkedIn Facts and Stats

20 LinkedIn Facts and Stats You Need to Know in 2020

helping companies impacted by COVID-19

How We're Helping to Support Companies Impacted by COVID-19

The Future of Lead Generation & Digital Marketing

The Future of Lead Generation & Digital Marketing

Ancient Sales Closing Techniques

How Not to Close: Ancient Sales Closing Techniques That Need to Stop

sales KPIs in 2020

12 Sales KPIs You Need to Measure in 2020

long form blog writing

How Long Should Blog Posts Be in 2020?

local business marketing

Your Guide to Local SEO in 2020

Sales email templates

Sales Email Templates to Get and Keep Buyers’ Attention

How to blog in 2020

How Your Blogging Tactics Have to Change in 2020

Digital Fuel Podcast - Marketing Through COVID-19

Digital Fuel Podcast - Marketing Through COVID-19

marketing skillset

What Skills Should My In-House Marketing Team Have?

What is domain authority?

Domain Authority – Simply Put In Less Than 100 Words

Change your marketing strategy

How your marketing changes when the world shuts down. Hint: it doesn't

What is page authority score?

Page Authority – Simply Put In Less Than 100 Words

Why your website needs an SSL certificate for SEO

Why Your Website Needs an SSL Certificate + Permanent Redirect

Why aren't I getting more website leads

Why SEO + Traffic Doesn't Always Mean More Sales

Outsourced Blog Writing

Why Does Outsourced Blog Writing Cost So Much?

Super Happy Fan - Great Customer Service

7 Ways to Make Every Interaction With Customers Fantastic

is SEO dead?

Is SEO Dead in 2020? Checking the pulse of SEO

What's new in HubSpot Marketing Enterprise

New HubSpot Marketing Hub Enterprise 2020 Features – The Best Just Got Better!

SEO and Content Marketing

SEO + Content Marketing - The BFF’s Of Online Marketing

Understanding Backlink Options - And When to Use Each


Is Die Hard a Christmas Movie + Some Marketing Stuff - Digital Fuel Podcast


4 Ways Santa Would Benefit from Using HubSpot

Sales Funnel Stages

How to Define Your Sales Funnel Stages: A Complete Guide


Running a Successful LinkedIn Ad Campaign


Inbound and Outbound Marketing: What's the Difference?


Setting Marketing Expectations - Digital Fuel Podcast Episode 4


How to Create a Buyer Persona in 5 Steps

Hand with marker writing We Believe in Making a Difference

How to Choose the Right HubSpot Consultant


The Importance of Content Marketing for Your Business


How to Demonstrate Social Proof Without Testimonials


Control Your Core Assets: Ownership of Your Digital Property Matters


It's Time to Replace Your Funnel with a Flywheel


The Truth About Remarketing + Retargeting Ads - Digital Fuel Podcast Episode 3


6 Ways to Improve Your Local SEO


Building  a business case for social media ads


SEO Basics - 7 Things You Need To Rank Better


What is the Difference Between a Landing Page and a Home Page?


What Are Good Sources to Learn About B2B Content Marketing?


Why Is Content So Important in Marketing - Digital Fuel Podcast Episode 2


Marketing or Sales, Who Owns Lead Generation?


What Does an Effective Lead Nurturing Campaign Look Like?


What Are the Best B2B Digital Marketing Strategies?