Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.

Start-your-google-ads-campaign

How to Use Google Ads to Drive Growth in 2019 - Part 2

Google-AdWords-For-Growth-Part-1

How to Use Google AdWords to Drive Growth in 2019 - Part 1

Email-Marketing-Best-Practices-1

Email Marketing Best Practices - Going Beyond the Monthly Newsletter

Conversion-Rate-Optimization

Conversion Rate Optimization - How to Get More Website Leads

Paid-Search-Marketing

9 Reasons Paid Search is Critical to a Well-Rounded Marketing Campaign

Sales-Team-Efficiency

5 HubSpot Tools for Sales Team Efficiency

HubSpot-Sales-Automation-Tools

The Executive's Guide to Sales Automation

HubSpot-Sales-Prospecting-Bootcamp

Picking up the Phone Will Always Be Part of Prospecting

email-deliverability-1

Email Deliverability – Simply Put In Less Than 100 Words

Facebook-Ads

How to Run a Successful B2B Facebook Ads Campaign

linkedin-ads-for-B2B

How to use LinkedIn Ads to Drive More Business

Content in buyer's journey

Creating Website Content That Converts Visitors Into Leads

B2B Pay Per Click Marketing

Why B2B Companies Should Be Using Pay Per Click Marketing

Google-AdWords-Keyword-Tool

How to Use Google AdWords Keyword Tool for Competitive Research

Lawyer explaining legal situation to her clients

5 Negotiating Mistakes Your Sales Reps Are Probably Making

Senior people attending business training

Interactive Content Marketing - Simply Put In Less Than 100 Words

SEO. Button on Modern Computer Keyboard. Internet Concept. 3D Render.

Keyword Research and On-page SEO

Local Marketing - Chalkboard with Hand Drawn Text, Stack of Office Folders, Stationery, Reports on Blurred Background. Toned Image. 3d Render.

Local Citations - Simply Put In Less Than 100 Words

B2B - Business to Business - Concept - Closeup on Laptop Screen in Modern Office Workplace. Toned Image with Selective Focus. 3d Render.

B2B Marketing - Simply Put In Less Than 100 Words

optimizing-your-images-for-seo

SEO - Simply Put In Less Than 100 Words

Closeup portrait young annoyed angry woman with bad attitude giving talk to hand gesture with palm outward isolated grey wall background. Negative human emotion face expression feeling body language

Stop Calling Everything a Lead: The Challenge with Lead Generation

Progress Bar Loading with the text Competition

Competitive Advantage - Simply Put In Less Than 100 Words

A young adult salesman standing on a big orange arrow pointing up in a bright empty space concept

Sales Qualified Lead - Simply Put In Less Than 100 Words

The word growth and businesswoman stepping up against white steps leading to closed door

Marketing Qualified Lead - Simply Put In Less Than 100 Words

Business man pointing the text Lead Generation

Lead Generation - Simply Put In Less Than 100 Words

ThinkFuel__0012_How to Write Great Blog Posts

Building Better Buyer Personas

Local-SEO-Lead-Generation

Improving Lead Generation Through Local SEO Marketing

HubSpot-Review

2018 Review of HubSpot CRM Software

B2B-lead-generation

Why Inbound Marketing is the Best Road for B2B Lead Generation

Search-Engine-Optimization-in-2018

The New Rules for SEO Lead Generation in 2018

Use-Social-Media-to-Generate-Leads

How B2B Companies Can Capitalize on Social Media Lead Generation

8-surefire-ways-to-sell-more-1

8 Surefire Ways Your B2B Tech Company Can Close More Sales

emotional-selling

Emotional Selling: Your Key to Increasing Sales

Customer-Acquisition-Cost

Why You Should Care About Customer Lifetime Value & Acquisition Costs

interactive-content

3 Key Metrics That Will Skyrocket with Interactive Content Marketing

Google-Analytics-Header

How to Find Unique Visitors in Google Analytics

Should-I-Gate-This-Content

Should I Gate My Marketing Content?

Aligning-the-Buyer's-Journey-with-Your-Sales-Process

Aligning the B2B Buying Process with Your Sales Process

techconnex-marketing-peer-group-1

Use Your TechConnex Membership To Become an Inbound Marketing Expert in 2018

ThinkFuel__0013_Why Your Best Salespeople Need a Steady Flow of Leads

Why Your Best Salespeople Need a Steady Flow of Leads From Your Website

ThinkFuel__0006_Outstanding Blog Ideas

How to Come up with Outstanding Blog Ideas

ThinkFuel__0011_Why Isn’t My Blog Generating Any Leads

Why Isn't My Blog Generating Any Leads?

ThinkFuel__0010_Conversion Rate Optimization 2

Why I Removed Web Design Services & Replaced it With Conversion Rate Optimization

ThinkFuel__0009_Lead Nurturing

Chances Are You’re Doing Lead Nurturing Wrong

ThinkFuel__0008_Should I Be Using Marketing Automation_

Should I Be Using Marketing Automation?

ThinkFuel__0012_How to Write Great Blog Posts

How to Write Great Blog Posts

ThinkFuel__0005_The Role of Storytelling In Sales & Marketing

Q&A Session: The Role of Storytelling In Sales & Marketing

Sloth

"We Keep Losing Deals to Inaction"

ThinkFuel__0007_Optimize Your Website Images for SEO

How to Optimize Your Website Images for SEO

ThinkFuel__0004_Which is More Important, Marketing or Sales

Which is More Important, Marketing or Sales?