Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.

sales KPIs in 2020

12 Sales KPIs You Need to Be Measuring in 2020

long form blog writing

How Long Should Blog Posts Be in 2020?

local business marketing

Your Guide to Local SEO in 2020

Sales email templates

Sales Email Templates to Get and Keep Buyers’ Attention

How to blog in 2020

How Your Blogging Tactics Have to Change in 2020

Digital Fuel Podcast - Marketing Through COVID-19

Digital Fuel Podcast - Marketing Through COVID-19

marketing skillset

What Skills Should My In-House Marketing Team Have?

What is domain authority?

Domain Authority – Simply Put In Less Than 100 Words

Change your marketing strategy

How your marketing changes when the world shuts down. Hint: it doesn't

What is page authority score?

Page Authority – Simply Put In Less Than 100 Words

Why your website needs an SSL certificate for SEO

Why Your Website Needs an SSL Certificate + Permanent Redirect

Why aren't I getting more website leads

Why SEO + Traffic Doesn't Always Mean More Sales

Outsourced Blog Writing

Why Does Outsourced Blog Writing Cost So Much?

Super Happy Fan - Great Customer Service

7 Ways to Make Every Interaction With Customers Fantastic

is SEO dead?

Is SEO Dead in 2020? Checking the pulse of SEO

What's new in HubSpot Marketing Enterprise

New HubSpot Marketing Hub Enterprise 2020 Features – The Best Just Got Better!

SEO and Content Marketing

SEO + Content Marketing - The BFF’s Of Online Marketing

Understanding Backlink Options - And When to Use Each

How-Marketing-Has-Changed---Digital-Fuel-Podcast-Episode-1

Is Die Hard a Christmas Movie + Some Marketing Stuff - Digital Fuel Podcast

how-santa-claus-could-use-HubSpot

4 Ways Santa Would Benefit from Using HubSpot

Sales Funnel Stages

How to Define Your Sales Funnel Stages: A Complete Guide

linkedin-ads-for-B2B

Running a Successful LinkedIn Ad Campaign

inbound-and-outbound

Inbound and Outbound Marketing: What's the Difference?

How-Marketing-Has-Changed---Digital-Fuel-Podcast-Episode-1

Setting Marketing Expectations - Digital Fuel Podcast Episode 4

buyer

How to Create a Buyer Persona in 5 Steps

Hand with marker writing We Believe in Making a Difference

How to Choose the Right HubSpot Consultant

content-marketing

The Importance of Content Marketing for Your Business

Social-Proof-Without-Testimonials

How to Demonstrate Social Proof Without Testimonials

digital-property

Control Your Core Assets: Ownership of Your Digital Property Matters

flywheel

It's Time to Replace Your Funnel with a Flywheel

How-Marketing-Has-Changed---Digital-Fuel-Podcast-Episode-1

The Truth About Remarketing + Retargeting Ads - Digital Fuel Podcast Episode 3

Local-SEO-Lead-Generation

6 Ways to Improve Your Local SEO

Building-a-business-case-for-social-media-ads

Building  a business case for social media ads

SEO-Basics

SEO Basics - 7 Things You Need To Rank Better

What-is-the-Difference-Between-a-Landing-Page-and-a-Home-Page2

What is the Difference Between a Landing Page and a Home Page?

What-Are-Good-Sources-to-Learn-About-B2B-Content-Marketing

What Are Good Sources to Learn About B2B Content Marketing?

How-Marketing-Has-Changed---Digital-Fuel-Podcast-Episode-1

Why Is Content So Important in Marketing - Digital Fuel Podcast Episode 2

Marketing-or-Sales-Who-Owns-Lead-Generation

Marketing or Sales, Who Owns Lead Generation?

What-Does-an-Effective-Lead-Nurturing-Campaign-Look-Like

What Does an Effective Lead Nurturing Campaign Look Like?

What-Are-the-Best-B2B-Digital-Marketing-Strategies

What Are the Best B2B Digital Marketing Strategies?

How-Marketing-Has-Changed---Digital-Fuel-Podcast-Episode-1

How Marketing Has Changed - Digital Fuel Podcast Episode 1

Why-Your-Salespeople-are-Busy-and-Not-Productive

Why Your Salespeople are Busy and Not Productive

Lead-Nurturing-Tools

What Are the Most Successful Lead Nurturing Tools?

More-Website-Leads

How to Get More Website Leads

Bing-Ads

Is It Worth Investing in PPC Bing Ads?

Twitter-Ads

Why I Don’t Love Twitter Ads for B2B Lead Generation

I don't know

Demystifying Digital Marketing - Your Path to Growth

Retargeting

What is Retargeting? And why should it be a central focus of your PPC Campaigns?

Google-Display-Ads

Drive Growth Through Google Display Advertising

Google-Ads-For-Growth-Part-2

How to Use Google Ads to Drive Growth in 2020 - Part 2