Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.

HubSpot-Review

2018 Review of HubSpot CRM Software

B2B-lead-generation

Why Inbound Marketing is the Best Road for B2B Lead Generation

Search-Engine-Optimization-in-2018

The New Rules for SEO Lead Generation in 2018

Use-Social-Media-to-Generate-Leads

How B2B Companies Can Capitalize on Social Media Lead Generation

8-surefire-ways-to-sell-more-1

8 Surefire Ways Your B2B Tech Company Can Close More Sales

emotional-selling

Emotional Selling: Your Key to Increasing Sales

Customer-Acquisition-Cost

Why You Should Care About Customer Lifetime Value & Acquisition Costs

interactive-content

3 Key Metrics That Will Skyrocket with Interactive Content Marketing

Google-Analytics-Header

How to Find Unique Visitors in Google Analytics

Should-I-Gate-This-Content

Should I Gate My Marketing Content?

Aligning-the-Buyer's-Journey-with-Your-Sales-Process

Aligning the B2B Buying Process with Your Sales Process

techconnex-marketing-peer-group-1

Use Your TechConnex Membership To Become an Inbound Marketing Expert in 2018

ThinkFuel__0013_Why Your Best Salespeople Need a Steady Flow of Leads

Why Your Best Salespeople Need a Steady Flow of Leads From Your Website

ThinkFuel__0006_Outstanding Blog Ideas

How to Come up with Outstanding Blog Ideas

ThinkFuel__0011_Why Isn’t My Blog Generating Any Leads

Why Isn't My Blog Generating Any Leads?

ThinkFuel__0010_Conversion Rate Optimization 2

Why I Removed Web Design Services & Replaced it With Conversion Rate Optimization

ThinkFuel__0009_Lead Nurturing

Chances Are You’re Doing Lead Nurturing Wrong

ThinkFuel__0008_Should I Be Using Marketing Automation_

Should I Be Using Marketing Automation?

ThinkFuel__0012_How to Write Great Blog Posts

How to Write Great Blog Posts

ThinkFuel__0005_The Role of Storytelling In Sales & Marketing

Q&A Session: The Role of Storytelling In Sales & Marketing

Sloth

"We Keep Losing Deals to Inaction"

ThinkFuel__0007_Optimize Your Website Images for SEO

How to Optimize Your Website Images for SEO

ThinkFuel__0004_Which is More Important, Marketing or Sales

Which is More Important, Marketing or Sales?

ThinkFuel__0003_Change - laptop and typewriter copy

When an existing solution is "good enough", how do you convince potential customers to use your "better" solution?

ThinkFuel__0002_robots-txt

Robots.txt - Big Importance in a Small File

ThinkFuel__0001_How Much Does It Costs_

How Do Your Sales People Reply When Asked How Much Does It Costs?

ThinkFuel__0000_Should I Hire a Marketing Person

Should I Hire a Marketing Person? In-House Marketing v. Partnering