Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.

How-Marketing-Has-Changed---Digital-Fuel-Podcast-Episode-1

Why Is Content So Important in Marketing - Digital Fuel Podcast Episode 2

Marketing-or-Sales-Who-Owns-Lead-Generation

Marketing or Sales, Who Owns Lead Generation?

What-Does-an-Effective-Lead-Nurturing-Campaign-Look-Like

What Does an Effective Lead Nurturing Campaign Look Like?

What-Are-the-Best-B2B-Digital-Marketing-Strategies

What Are the Best B2B Digital Marketing Strategies?

How-Marketing-Has-Changed---Digital-Fuel-Podcast-Episode-1

How Marketing Has Changed - Digital Fuel Podcast Episode 1

Why-Your-Salespeople-are-Busy-and-Not-Productive

Why Your Salespeople are Busy and Not Productive

Lead-Nurturing-Tools

What Are the Most Successful Lead Nurturing Tools?

More-Website-Leads

How to Get More Website Leads

Bing-Ads

Is It Worth Investing in PPC Bing Ads?

Twitter-Ads

Why I Don’t Love Twitter Ads for B2B Lead Generation

I don't know

Demystifying Digital Marketing - Your Path to Growth

Retargeting

What is Retargeting? And why should it be a central focus of your PPC Campaigns?

Google-Display-Ads

Drive Growth Through Google Display Advertising

Start-your-google-ads-campaign

How to Use Google Ads to Drive Growth in 2019 - Part 2

Google-AdWords-For-Growth-Part-1

How to Use Google AdWords to Drive Growth in 2019 - Part 1

Email-Marketing-Best-Practices-1

Email Marketing Best Practices - Going Beyond the Monthly Newsletter

Conversion-Rate-Optimization

Conversion Rate Optimization - How to Get More Website Leads

Paid-Search-Marketing

9 Reasons Paid Search is Critical to a Well-Rounded Marketing Campaign

Sales-Team-Efficiency

5 HubSpot Tools for Sales Team Efficiency

HubSpot-Sales-Automation-Tools

The Executive's Guide to Sales Automation

HubSpot-Sales-Prospecting-Bootcamp

Picking up the Phone Will Always Be Part of Prospecting

email-deliverability-1

Email Deliverability – Simply Put In Less Than 100 Words

Facebook-Ads

How to Run a Successful B2B Facebook Ads Campaign

linkedin-ads-for-B2B

How to use LinkedIn Ads to Drive More Business

Content in buyer's journey

Creating Website Content That Converts Visitors Into Leads

B2B Pay Per Click Marketing

Why B2B Companies Should Be Using Pay Per Click Marketing

Google-AdWords-Keyword-Tool

How to Use Google AdWords Keyword Tool for Competitive Research

Lawyer explaining legal situation to her clients

5 Negotiating Mistakes Your Sales Reps Are Probably Making

Senior people attending business training

Interactive Content Marketing - Simply Put In Less Than 100 Words

SEO. Button on Modern Computer Keyboard. Internet Concept. 3D Render.

Keyword Research and On-page SEO

Local Marketing - Chalkboard with Hand Drawn Text, Stack of Office Folders, Stationery, Reports on Blurred Background. Toned Image. 3d Render.

Local Citations - Simply Put In Less Than 100 Words

B2B - Business to Business - Concept - Closeup on Laptop Screen in Modern Office Workplace. Toned Image with Selective Focus. 3d Render.

B2B Marketing - Simply Put In Less Than 100 Words

optimizing-your-images-for-seo

SEO - Simply Put In Less Than 100 Words

Closeup portrait young annoyed angry woman with bad attitude giving talk to hand gesture with palm outward isolated grey wall background. Negative human emotion face expression feeling body language

Stop Calling Everything a Lead: The Challenge with Lead Generation

Progress Bar Loading with the text Competition

Competitive Advantage - Simply Put In Less Than 100 Words

A young adult salesman standing on a big orange arrow pointing up in a bright empty space concept

Sales Qualified Lead - Simply Put In Less Than 100 Words

The word growth and businesswoman stepping up against white steps leading to closed door

Marketing Qualified Lead - Simply Put In Less Than 100 Words

Business man pointing the text Lead Generation

Lead Generation - Simply Put In Less Than 100 Words

ThinkFuel__0012_How to Write Great Blog Posts

Building Better Buyer Personas

Local-SEO-Lead-Generation

Improving Lead Generation Through Local SEO Marketing

HubSpot-Review

2018 Review of HubSpot CRM Software

B2B-lead-generation

Why Inbound Marketing is the Best Road for B2B Lead Generation

Search-Engine-Optimization-in-2018

The New Rules for SEO Lead Generation in 2018

Use-Social-Media-to-Generate-Leads

How B2B Companies Can Capitalize on Social Media Lead Generation

8-surefire-ways-to-sell-more-1

8 Surefire Ways Your B2B Tech Company Can Close More Sales

emotional-selling

Emotional Selling: Your Key to Increasing Sales

Customer-Acquisition-Cost

Why You Should Care About Customer Lifetime Value & Acquisition Costs

interactive-content

3 Key Metrics That Will Skyrocket with Interactive Content Marketing

Google-Analytics-Header

How to Find Unique Visitors in Google Analytics

Should-I-Gate-This-Content

Should I Gate My Marketing Content?