Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.


2018 Review of HubSpot CRM Software


Why Inbound Marketing is the Best Road for B2B Lead Generation


The New Rules for SEO Lead Generation in 2018


How B2B Companies Can Capitalize on Social Media Lead Generation


8 Surefire Ways Your B2B Tech Company Can Close More Sales


Emotional Selling: Your Key to Increasing Sales


Why You Should Care About Customer Lifetime Value & Acquisition Costs


3 Key Metrics That Will Skyrocket with Interactive Content Marketing


How to Find Unique Visitors in Google Analytics


Should I Gate My Marketing Content?


Aligning the B2B Buying Process with Your Sales Process


Use Your TechConnex Membership To Become an Inbound Marketing Expert in 2018

ThinkFuel__0013_Why Your Best Salespeople Need a Steady Flow of Leads

Why Your Best Salespeople Need a Steady Flow of Leads From Your Website

ThinkFuel__0006_Outstanding Blog Ideas

How to Come up with Outstanding Blog Ideas

ThinkFuel__0011_Why Isn’t My Blog Generating Any Leads

Why Isn't My Blog Generating Any Leads?

ThinkFuel__0010_Conversion Rate Optimization 2

Why I Removed Web Design Services & Replaced it With Conversion Rate Optimization

ThinkFuel__0009_Lead Nurturing

Chances Are You’re Doing Lead Nurturing Wrong

ThinkFuel__0008_Should I Be Using Marketing Automation_

Should I Be Using Marketing Automation?

ThinkFuel__0012_How to Write Great Blog Posts

How to Write Great Blog Posts

ThinkFuel__0005_The Role of Storytelling In Sales & Marketing

Q&A Session: The Role of Storytelling In Sales & Marketing


"We Keep Losing Deals to Inaction"

ThinkFuel__0007_Optimize Your Website Images for SEO

How to Optimize Your Website Images for SEO

ThinkFuel__0004_Which is More Important, Marketing or Sales

Which is More Important, Marketing or Sales?

ThinkFuel__0003_Change - laptop and typewriter copy

When an existing solution is "good enough", how do you convince potential customers to use your "better" solution?


Robots.txt - Big Importance in a Small File

ThinkFuel__0001_How Much Does It Costs_

How Do Your Sales People Reply When Asked How Much Does It Costs?

ThinkFuel__0000_Should I Hire a Marketing Person

Should I Hire a Marketing Person? In-House Marketing v. Partnering