Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.


The Executive's Guide to Sales Automation


Picking up the Phone Will Always Be Part of Prospecting


Email Deliverability – Simply Put In Less Than 100 Words


How to Run a Successful B2B Facebook Ads Campaign


How to use LinkedIn Ads to Drive More Business

Content in buyer's journey

Creating Website Content That Converts Visitors Into Leads

B2B Pay Per Click Marketing

Why B2B Companies Should Be Using Pay Per Click Marketing


How to Use Google AdWords Keyword Tool for Competitive Research

Lawyer explaining legal situation to her clients

5 Negotiating Mistakes Your Sales Reps Are Probably Making

Senior people attending business training

Interactive Content Marketing - Simply Put In Less Than 100 Words

SEO. Button on Modern Computer Keyboard. Internet Concept. 3D Render.

Keyword Research and On-page SEO

Local Marketing - Chalkboard with Hand Drawn Text, Stack of Office Folders, Stationery, Reports on Blurred Background. Toned Image. 3d Render.

Local Citations - Simply Put In Less Than 100 Words

B2B - Business to Business - Concept - Closeup on Laptop Screen in Modern Office Workplace. Toned Image with Selective Focus. 3d Render.

B2B Marketing - Simply Put In Less Than 100 Words


SEO - Simply Put In Less Than 100 Words

Closeup portrait young annoyed angry woman with bad attitude giving talk to hand gesture with palm outward isolated grey wall background. Negative human emotion face expression feeling body language

Stop Calling Everything a Lead: The Challenge with Lead Generation

Progress Bar Loading with the text Competition

Competitive Advantage - Simply Put In Less Than 100 Words

A young adult salesman standing on a big orange arrow pointing up in a bright empty space concept

Sales Qualified Lead - Simply Put In Less Than 100 Words

The word growth and businesswoman stepping up against white steps leading to closed door

Marketing Qualified Lead - Simply Put In Less Than 100 Words

Business man pointing the text Lead Generation

Lead Generation - Simply Put In Less Than 100 Words

ThinkFuel__0012_How to Write Great Blog Posts

Building Better Buyer Personas


Improving Lead Generation Through Local SEO Marketing


2018 Review of HubSpot CRM Software


Why Inbound Marketing is the Best Road for B2B Lead Generation


The New Rules for SEO Lead Generation in 2018


How B2B Companies Can Capitalize on Social Media Lead Generation


8 Surefire Ways Your B2B Tech Company Can Close More Sales


Emotional Selling: Your Key to Increasing Sales


Why You Should Care About Customer Lifetime Value & Acquisition Costs


3 Key Metrics That Will Skyrocket with Interactive Content Marketing


How to Find Unique Visitors in Google Analytics


Should I Gate My Marketing Content?


Aligning the B2B Buying Process with Your Sales Process


Use Your TechConnex Membership To Become an Inbound Marketing Expert in 2018

ThinkFuel__0013_Why Your Best Salespeople Need a Steady Flow of Leads

Why Your Best Salespeople Need a Steady Flow of Leads From Your Website

ThinkFuel__0006_Outstanding Blog Ideas

How to Come up with Outstanding Blog Ideas

ThinkFuel__0011_Why Isn’t My Blog Generating Any Leads

Why Isn't My Blog Generating Any Leads?

ThinkFuel__0010_Conversion Rate Optimization 2

Why I Removed Web Design Services & Replaced it With Conversion Rate Optimization

ThinkFuel__0009_Lead Nurturing

Chances Are You’re Doing Lead Nurturing Wrong

ThinkFuel__0008_Should I Be Using Marketing Automation_

Should I Be Using Marketing Automation?

ThinkFuel__0012_How to Write Great Blog Posts

How to Write Great Blog Posts

ThinkFuel__0005_The Role of Storytelling In Sales & Marketing

Q&A Session: The Role of Storytelling In Sales & Marketing


"We Keep Losing Deals to Inaction"

ThinkFuel__0007_Optimize Your Website Images for SEO

How to Optimize Your Website Images for SEO

ThinkFuel__0004_Which is More Important, Marketing or Sales

Which is More Important, Marketing or Sales?

ThinkFuel__0003_Change - laptop and typewriter copy

When an existing solution is "good enough", how do you convince potential customers to use your "better" solution?


Robots.txt - Big Importance in a Small File

ThinkFuel__0001_How Much Does It Costs_

How Do Your Sales People Reply When Asked How Much Does It Costs?

ThinkFuel__0000_Should I Hire a Marketing Person

Should I Hire a Marketing Person? In-House Marketing v. Partnering