Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.

Kevin D'Arcy

Kevin D'Arcy
As our Chief Marketing Enthusiast, Kevin strives to provide clarity, honesty, and unique insights into every one of our engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 18 years of inbound and content marketing experience with B2B technology companies, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.
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Recent Posts

Contact management strategy

Contact Management and HubSpot: Keep Qualified Leads Flowing

Excellent Customer Service by Delivering Value

Build a Reputation for Excellent Customer Service by Delivering Value

How to Increase Sales Velocity

How to Increase Sales Velocity with a Flywheel

Delivering Value During the Marketing Process

HIPAA and Healthcare Marketing

HIPAA and Healthcare Marketing with HubSpot

Digital Healthcare Marketing Trends

6 Digital Healthcare Marketing Trends

Social Media in Healthcare

Social Media in Healthcare: How to Navigate It Successfully

Healthcare Marketing Strategy

HubSpot Should Be at the Center of Your Healthcare Marketing Strategy

Account Based Marketing Tactics

11 Account Based Marketing Tactics to Try ASAP

Key Benefits of HubSpot CMS

4 Key Benefits of HubSpot CMS

How to build inbound links to your website

How to Build Inbound Links to Your Website: 8 Tips for Inbound Link Building

What are squeeze pages?

Squeeze Pages: What Are They and How They Generate Leads

How to Plan a Webinar Everyone Will Love

How to Plan a Webinar Everyone Will Love


SaaS SEO: Why Software Companies Are Leaving Facebook Ads Behind

Why you must have a Content Marketing Strategy. Now.

Multi Location SEO and Local SEO

Multi-Location SEO in 5 Easy + Effective Steps

SEO Strategy

The Perfect SEO Strategy For 2020

email marketing strategy

How to Build a Kick-Ass Email Marketing Strategy in 2020

20 LinkedIn Facts and Stats

20 LinkedIn Facts and Stats You Need to Know in 2020

helping companies impacted by COVID-19

How We're Helping to Support Companies Impacted by COVID-19

The Future of Lead Generation & Digital Marketing

The Future of Lead Generation & Digital Marketing

Ancient Sales Closing Techniques

How Not to Close: Ancient Sales Closing Techniques That Need to Stop

sales KPIs in 2020

12 Sales KPIs You Need to Measure in 2020

long form blog writing

How Long Should Blog Posts Be in 2020?

local business marketing

Your Guide to Local SEO in 2020

Sales email templates

Sales Email Templates to Get and Keep Buyers’ Attention

How to blog in 2020

How Your Blogging Tactics Have to Change in 2020

Digital Fuel Podcast - Marketing Through COVID-19

Digital Fuel Podcast - Marketing Through COVID-19

marketing skillset

What Skills Should My In-House Marketing Team Have?

What is domain authority?

Domain Authority – Simply Put In Less Than 100 Words

Change your marketing strategy

How your marketing changes when the world shuts down. Hint: it doesn't

What is page authority score?

Page Authority – Simply Put In Less Than 100 Words

Why your website needs an SSL certificate for SEO

Why Your Website Needs an SSL Certificate + Permanent Redirect

Why aren't I getting more website leads

Why SEO + Traffic Doesn't Always Mean More Sales

Outsourced Blog Writing

Why Does Outsourced Blog Writing Cost So Much?

Super Happy Fan - Great Customer Service

7 Ways to Make Every Interaction With Customers Fantastic

is SEO dead?

Is SEO Dead in 2020? Checking the pulse of SEO

What's new in HubSpot Marketing Enterprise

New HubSpot Marketing Hub Enterprise 2020 Features – The Best Just Got Better!

SEO and Content Marketing

SEO + Content Marketing - The BFF’s Of Online Marketing

Understanding Backlink Options - And When to Use Each


Is Die Hard a Christmas Movie + Some Marketing Stuff - Digital Fuel Podcast


4 Ways Santa Would Benefit from Using HubSpot

Sales Funnel Stages

How to Define Your Sales Funnel Stages: A Complete Guide


Running a Successful LinkedIn Ad Campaign


Inbound and Outbound Marketing: What's the Difference?


Setting Marketing Expectations - Digital Fuel Podcast Episode 4


How to Create a Buyer Persona in 5 Steps

Hand with marker writing We Believe in Making a Difference

How to Choose the Right HubSpot Consultant


The Importance of Content Marketing for Your Business


How to Demonstrate Social Proof Without Testimonials