Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.

Kevin D'Arcy

Kevin D'Arcy
As our Chief Marketing Enthusiast, Kevin strives to provide clarity, honesty, and unique insights into every one of our engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 18 years of inbound and content marketing experience with B2B technology companies, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.
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Recent Posts

Understanding Backlink Options - And When to Use Each

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Is Die Hard a Christmas Movie + Some Marketing Stuff - Digital Fuel Podcast

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4 Ways Santa Would Benefit from Using HubSpot

Sales Funnel Stages

How to Define Your Sales Funnel Stages: A Complete Guide

linkedin-ads-for-B2B

Running a Successful LinkedIn Ad Campaign

inbound-and-outbound

Inbound and Outbound Marketing: What's the Difference?

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Setting Marketing Expectations - Digital Fuel Podcast Episode 4

buyer

How to Create a Buyer Persona in 5 Steps

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How to Choose the Right HubSpot Consultant

content-marketing

The Importance of Content Marketing for Your Business

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How to Demonstrate Social Proof Without Testimonials

digital-property

Control Your Core Assets: Ownership of Your Digital Property Matters

flywheel

It's Time to Replace Your Funnel with a Flywheel

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The Truth About Remarketing + Retargeting Ads - Digital Fuel Podcast Episode 3

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6 Ways to Improve Your Local SEO

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Building  a business case for social media ads

SEO-Basics

SEO Basics - 7 Things You Need To Rank Better

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What is the Difference Between a Landing Page and a Home Page?

What-Are-Good-Sources-to-Learn-About-B2B-Content-Marketing

What Are Good Sources to Learn About B2B Content Marketing?

How-Marketing-Has-Changed---Digital-Fuel-Podcast-Episode-1

Why Is Content So Important in Marketing - Digital Fuel Podcast Episode 2

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Marketing or Sales, Who Owns Lead Generation?

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What Does an Effective Lead Nurturing Campaign Look Like?

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What Are the Best B2B Digital Marketing Strategies?

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How Marketing Has Changed - Digital Fuel Podcast Episode 1

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Why Your Salespeople are Busy and Not Productive

Lead-Nurturing-Tools

What Are the Most Successful Lead Nurturing Tools?

More-Website-Leads

How to Get More Website Leads

Bing-Ads

Is It Worth Investing in PPC Bing Ads?

Twitter-Ads

Why I Don’t Love Twitter Ads for B2B Lead Generation

I don't know

Demystifying Digital Marketing - Your Path to Growth

Retargeting

What is Retargeting? And why should it be a central focus of your PPC Campaigns?

Google-Display-Ads

Drive Growth Through Google Display Advertising

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How to Use Google Ads to Drive Growth in 2019 - Part 2

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How to Use Google AdWords to Drive Growth in 2019 - Part 1

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Email Marketing Best Practices - Going Beyond the Monthly Newsletter

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Conversion Rate Optimization - How to Get More Website Leads

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9 Reasons Paid Search is Critical to a Well-Rounded Marketing Campaign

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5 HubSpot Tools for Sales Team Efficiency

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The Executive's Guide to Sales Automation

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Picking up the Phone Will Always Be Part of Prospecting

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Email Deliverability – Simply Put In Less Than 100 Words

Facebook-Ads

How to Run a Successful B2B Facebook Ads Campaign

linkedin-ads-for-B2B

How to use LinkedIn Ads to Drive More Business

Content in buyer's journey

Creating Website Content That Converts Visitors Into Leads

B2B Pay Per Click Marketing

Why B2B Companies Should Be Using Pay Per Click Marketing

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How to Use Google AdWords Keyword Tool for Competitive Research

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5 Negotiating Mistakes Your Sales Reps Are Probably Making

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Interactive Content Marketing - Simply Put In Less Than 100 Words

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Keyword Research and On-page SEO

Local Marketing - Chalkboard with Hand Drawn Text, Stack of Office Folders, Stationery, Reports on Blurred Background. Toned Image. 3d Render.

Local Citations - Simply Put In Less Than 100 Words