Why Should I Care? is the B2B marketing blog with real-world tips to grow your business. We cut through all the “fluff” and give small to mid-size businesses advice they can use to immediately acquire leads, close more deals, and increase revenue.

Kevin D'Arcy

Kevin D'Arcy
As our Chief Marketing Enthusiast, Kevin strives to provide clarity, honesty, and unique insights into every one of our engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 18 years of inbound and content marketing experience with B2B technology companies, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.
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Recent Posts


What Does an Effective Lead Nurturing Campaign Look Like?


What Are the Best B2B Digital Marketing Strategies?


How Marketing Has Changed - Digital Fuel Podcast Episode 1


Why Your Salespeople are Busy and Not Productive


What Are the Most Successful Lead Nurturing Tools?


How to Get More Website Leads


Is It Worth Investing in PPC Bing Ads?


Why I Don’t Love Twitter Ads for B2B Lead Generation

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Demystifying Digital Marketing - Your Path to Growth


What is Retargeting? And why should it be a central focus of your PPC Campaigns?


Drive Growth Through Google Display Advertising


How to Use Google Ads to Drive Growth in 2020 - Part 2


How to Use Google AdWords to Drive Growth in 2020 - Part 1


Email Marketing Best Practices - Going Beyond the Monthly Newsletter


Conversion Rate Optimization - How to Get More Website Leads


9 Reasons Paid Search is Critical to a Well-Rounded Marketing Campaign


5 HubSpot Tools for Sales Team Efficiency


The Executive's Guide to Sales Automation


Picking up the Phone Will Always Be Part of Prospecting


Email Deliverability – Simply Put In Less Than 100 Words


How to Run a Successful B2B Facebook Ads Campaign


How to use LinkedIn Ads to Drive More Business

Content in buyer's journey

Creating Website Content That Converts Visitors Into Leads

B2B Pay Per Click Marketing

Why B2B Companies Should Be Using Pay Per Click Marketing


How to Use Google AdWords Keyword Tool for Competitive Research

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5 Negotiating Mistakes Your Sales Reps Are Probably Making

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Interactive Content Marketing - Simply Put In Less Than 100 Words

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Keyword Research and On-page SEO

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Local Citations - Simply Put In Less Than 100 Words

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B2B Marketing - Simply Put In Less Than 100 Words


SEO - Simply Put In Less Than 100 Words

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Stop Calling Everything a Lead: The Challenge with Lead Generation

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Competitive Advantage - Simply Put In Less Than 100 Words

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Sales Qualified Lead - Simply Put In Less Than 100 Words

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Marketing Qualified Lead - Simply Put In Less Than 100 Words

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Lead Generation - Simply Put In Less Than 100 Words

ThinkFuel__0012_How to Write Great Blog Posts

Building Better Buyer Personas


Improving Lead Generation Through Local SEO Marketing


2018 Review of HubSpot CRM Software


Why Inbound Marketing is the Best Road for B2B Lead Generation


The New Rules for SEO Lead Generation in 2018


How B2B Companies Can Capitalize on Social Media Lead Generation


8 Surefire Ways Your B2B Tech Company Can Close More Sales


Emotional Selling: Your Key to Increasing Sales


Why You Should Care About Customer Lifetime Value & Acquisition Costs


3 Key Metrics That Will Skyrocket with Interactive Content Marketing


How to Find Unique Visitors in Google Analytics


Should I Gate My Marketing Content?


Aligning the B2B Buying Process with Your Sales Process


Use Your TechConnex Membership To Become an Inbound Marketing Expert in 2018