Lead Generation - Simply Put In Less Than 100 Words

1 min read
23-Nov-2018 10:52:55 AM

Lead generation, and specifically lead generation marketing, is the process of identifying, defining and nurturing potentials customers to grow your business. Leads typically are classified into one of three categories:

  1. Lead – Someone who has interacted with your brand or content but has not provided their phone number or indicated a pain/challenge
  2. MQL – Marketing Qualified Leads have shared their phone number and indicated a pain but are still in the research phase and are not ready to engage in a sales process yet
  3. SQL – Sales Qualified Leads have indicated interest in entering into a sales process.

The definitive guide to lead generation

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