Lead Generation - Simply Put In Less Than 100 Words

By Kevin D'Arcy
November 23, 2018
Business man pointing the text Lead Generation

Lead generation, and specifically lead generation marketing, is the process of identifying, defining and nurturing potentials customers to grow your business. Leads typically are classified into one of three categories:

  1. Lead – Someone who has interacted with your brand or content but has not provided their phone number or indicated a pain/challenge
  2. MQL – Marketing Qualified Leads have shared their phone number and indicated a pain but are still in the research phase and are not ready to engage in a sales process yet
  3. SQL – Sales Qualified Leads have indicated interest in entering into a sales process.

The definitive guide to lead generation

About Author
Kevin D'Arcy

As our Chief Marketing Enthusiast, Kevin strives to provide clarity, honesty, and unique insights into every one of our engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 18 years of inbound and content marketing experience with B2B technology companies, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.