Lead Generation - Simply Put In Less Than 100 Words

Lead generation, and specifically lead generation marketing, is the process of identifying, defining and nurturing potentials customers to grow your business. Leads typically are classified into one of three categories:

1. Lead – Someone who has interacted with your brand or content but has not provided their phone number or indicated a pain/challenge
2. MQL – Marketing Qualified Leads have shared their phone number and indicated a pain but are still in the research phase and are not ready to engage in a sales process yet
3. SQL – Sales Qualified Leads have indicated interest in entering into a sales process.