B2B marketing, or business to business marketing, is the marketing of products and services to other organizations and companies to help facilitate their business operations, improve lead generation and ultimately, drive more revenue. Common B2B marketing tactics include:
- Gated eBooks and white papers
- Social media
- Email marketing
- Search Engine Optimization
- Paid ads, such as Google Ads or social media ads
Unlike B2C marketing (business to consumer) B2B marketing typically requires a different strategy. The journey that the prospect takes from awareness to decision is typically much longer and more complex, so the marketing efforts need to reflect that.