B2B Marketing - Simply Put In Less Than 100 Words

By Kevin D'Arcy
December 10, 2018
B2B - Business to Business - Concept - Closeup on Laptop Screen in Modern Office Workplace. Toned Image with Selective Focus. 3d Render.

B2B marketing, or business to business marketing, is the marketing of products and services to other organizations and companies to help facilitate their business operations, improve lead generation and ultimately, drive more revenue. Common B2B marketing tactics include:

  • Blogging
  • Gated eBooks and white papers
  • Social media
  • Email marketing
  • Search Engine Optimization
  • Paid ads, such as Google Ads or social media ads

Unlike B2C marketing (business to consumer) B2B marketing typically requires a different strategy. The journey that the prospect takes from awareness to decision is typically much longer and more complex, so the marketing efforts need to reflect that. 


The definitive guide to lead generation

About Author
Kevin D'Arcy

As our Chief Marketing Enthusiast, Kevin strives to provide clarity, honesty, and unique insights into every one of our engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 18 years of inbound and content marketing experience with B2B technology companies, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.