SEO - Simply Put In Less Than 100 Words

By Kevin D'Arcy
December 05, 2018

SEO, or Search Engine Optimization, is the process of optimizing your website to improve your ranking for specific keywords and key phrases on search engines like Google. SEO consists of many different factors such as:

  • Keyword optimization
  • Title tag and H1 optimization
  • Semantically related keywords
  • Meta descriptions
  • Keyword density
  • Internal links
  • Search intent
  • Content creation
  • Inbound links
  • Citations
  • Code optimization
  • User experience factors (i.e. time on site, bounce rate, etc.)

Without a proper SEO strategy in place it is extremely difficult for your website to rank predominately.



search engine optimization case study

About Author
Kevin D'Arcy

As our Chief Marketing Enthusiast, Kevin strives to provide clarity, honesty, and unique insights into every one of our engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 18 years of inbound and content marketing experience with B2B technology companies, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.