Local Citations - Simply Put In Less Than 100 Words

By Kevin D'Arcy
December 13, 2018
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You may have heard that local citations are a critical part of any local SEO campaign, but what exactly are they? Citations are any instance of your company’s name, phone number and physical address on the internet, like a listing in the Yellow Pages or Better Business Bureau.

When search engines index pages with your citations on them it helps to verify your company’s location(s) and the solutions you offer.

Citations are relevant because they are much more difficult to fake as they are references to your physical address.

Like most things, focus on quality over quantity when building citations.

 

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About Author
Kevin D'Arcy

As our Chief Marketing Enthusiast, Kevin strives to provide clarity, honesty, and unique insights into every one of our engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 18 years of inbound and content marketing experience with B2B technology companies, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.