Marketing Qualified Lead - Simply Put In Less Than 100 Words

By Kevin D'Arcy
November 25, 2018
The word growth and businesswoman stepping up against white steps leading to closed door

Marketing qualified leads (MQL) is one of the stages a lead goes through prior to becoming a customer. A marketing qualified lead is someone who has expressed interest in your product or service, indicated a challenge, pain or opportunity they are facing but they have not yet indicated a desire to enter into a sales process. For example, they have downloaded a white paper or eBook, but they have not looked at your “Contact Us” or “Request a Demo” pages. Once a MQL takes these steps, they become a Sales Qualified Lead (SQL).

About Author
Kevin D'Arcy

As our Chief Marketing Enthusiast, Kevin strives to provide clarity, honesty, and unique insights into every one of our engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 18 years of inbound and content marketing experience with B2B technology companies, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.