Sales Qualified Lead - Simply Put In Less Than 100 Words

By Kevin D'Arcy
November 25, 2018
A young adult salesman standing on a big orange arrow pointing up in a bright empty space concept

A Sales Qualified Lead (SQL) is someone who has indicated a need for your product or service to address a pain or challenge they are facing, and they have shown a desire to begin a sales process. This desire could be explicit or implied.  An explicit indication would be completing a “Request a demo” form on your website or calling your office. Implied would be visiting your pricing page or your “Contact Us” page. Once a prospect becomes a SQL, they should be handed off from your marketing team to your sales team.


The definitive guide to lead generation

About Author
Kevin D'Arcy

As our Chief Marketing Enthusiast, Kevin strives to provide clarity, honesty, and unique insights into every one of our engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 18 years of inbound and content marketing experience with B2B technology companies, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.