Sales Qualified Lead - Simply Put In Less Than 100 Words

1 min read
25-Nov-2018 7:27:10 AM

A Sales Qualified Lead (SQL) is someone who has indicated a need for your product or service to address a pain or challenge they are facing, and they have shown a desire to begin a sales process. This desire could be explicit or implied.  An explicit indication would be completing a “Request a demo” form on your website or calling your office. Implied would be visiting your pricing page or your “Contact Us” page. Once a prospect becomes a SQL, they should be handed off from your marketing team to your sales team.


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