Competitive Advantage - Simply Put In Less Than 100 Words

1 min read
27-Nov-2018 7:31:00 AM

A competitive advantage, or competitive differentiator, is something that your company can do that would be extremely difficult for a competitor to replicate. Things like quality, pricing and dependability are not advantages or differentiators because, for the most part, they are easy for a competitor to replicate and clients regard them as “table stakes” – meaning they are basic expectations of working with someone in your industry. Instead, think of advantages and differentiators as items that fall into one of four categories:

  1. Flexibility
  2. Innovation
  3. Velocity
  4. Intellectual Property

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