It’s hard to believe that summer is half done. As much as we all hate to think about that, there is one thing I always look forward to in September. The start of the next season of TechConnex Peer Groups!
I’m pleased to announce that I’ll be facilitating the Marketing Peer Group for the 5th year in a row and this year we have put together a terrific curriculum that will walk you through everything you need to become an inbound marketing expert, driving a steady and sustainable flow of leads to your sales team.
When I sat down to develop this year’s program, my goal was “empowerment.” I want the program to flow from one session to the next, building upon what you’ve learned, so by the time June 2019 rolled around you would have all skills and knowledge to implement a first-class inbound marketing strategy that will convert, close and delight net new business. And here’s the best part, all of this, is absolutely free with your TechConnex membership!
Below you will find the complete line up for the 2018-2019 TechConnex Marketing Peer Group along with links to register for each session (which I’d suggest you hop on quickly as they tend to fill up fast).
The Inbound Marketing Landscape
(September) The problem persists; you understand the importance of being found online. You know how hard it is to get prospects to answer their phones. You know the old methods of prospecting are not getting you or your salespeople enough opportunities. Expensive salespeople are prospecting more and selling less. This is not going to fix itself. So where do you go from here? In this session, will cover why inbound, marketing is so critical and lay the framework for building your marketing strategy. Download the Slides
Are You Measuring the Right Things? Goal Setting & Reporting
(October) As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. In this session, we will explore a variety of goals and measurements, which ones are important and which metrics business owners should care about. Register Now
Building Buyer Personas
(November) It's essential to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But, how do you start researching and creating these personas from scratch? This session will walk you through the process of producing your own buyer persona and explore how to use it in your marketing efforts. Register Now
How to Be Found in the Digital World: Keyword Research & On-Page SEO
(December) Now that you’ve built your marketing strategy decided on your goals and identified your buyer personas it’s time to use search engine optimization to make sure you are being found. We’ll explore how to conduct keyword research, the difference between long-tail and short-tail keywords, and how to apply that knowledge to your website and blog for maximum effect. Register Now
Quick Wins Without Break the Bank: Pay-Per-Click Advertising
(January) We still need to generate revenue while your newly optimized website builds authority within the Google search rankings. Pay-per-click advertising can be a useful tool for creating quick wins, but you can burn through your budget quickly if you’re not careful. In this session, we will examine four key ad platforms (Google Search Network, Google Display Network, Facebook Ads and LinkedIn Ads), how each can be used for your business, and tips to make sure you make the most of your budget. Register Now
Creating Content That Will Convert
(February) Does your website speak to prospects at every stage of the Buyer’s Journey? If not, you’re missing out on the opportunity to convert those nameless website visitors into leads you can nurture. Join us as we journey through the process of creating a great content marketing strategy that will attract and convert more leads. Register Now
Go from Prospect to Customer Faster with Conversion Rate Optimization & Conversion Path Strategy
(March) Now that you’ve created great content we need to make sure it’s easy for your visitors to find it, but when they do, what happens next? Where do we send them after reading your eBook or a blog article?
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Calls to action like these, have their time and place in the Buyer’s Journey but how do you know when and where to use them for maximum impact? This month we’ll focus on optimizing your on-page content to drive more conversions and defining the path we want them to follow to qualify and convert them to paying clients quickly. Register Now
Email Marketing – Going Beyond the Monthly Newsletter
(April) One of the oldest digital marketing tools is still one of the best. When used correctly, email marketing can be one of the most powerful tools to inform and convert leads into paying customers. Here we’ll explore how you can use email workflows to automate touch-points and move prospects along your conversion path quickly and efficiently. Register Now
Growth Through Automation
(May) By now you’ve come to realize that inbound marketing is a journey with many paths, twists and turns. To stay on top of it all, you have two options. You can build and train a team of marketers, or you can grow through the use of a marketing automation platform. In this session, we’ll explorer how everything we’ve learned to date can be streamlined, documented and automated with the use of a marketing automation platform. Register Now
Grow Your Business Faster Than Ever Through Sales & Marketing Alignment
(June) The biggest mistake you can make when interacting with clients and prospects is to have a disconnect between the messaging of your marketing and sales teams. In the final peer group of the season, you’ll learn how to effectively align your sales and marketing teams to boost productivity and increase sales. Register Now
TechConnex is the only member-directed industry association in the GTA entirely focused on the cost-effective growth of tech businesses and their people through the sharing of best practices, business insights and bright ideas.
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