Have you ever priced out a car on a dealer’s website? Well that is a perfect example of interactive content. Interactive content is tool/widget on your website that allows visitors to customize the value they get from the tool. Whereas a white paper is a static piece of content that applies to a general audience, interactive content is tailored to the individual interacting with it.
Three reasons why interactive content is fantastic:
- It keeps visitors on your site longer, increasing your time on site metric
- Prospects want content designed to their needs
- They have higher conversion rates