Interactive Content Marketing - Simply Put In Less Than 100 Words

1 min read
18-Dec-2018 9:17:00 AM

Have you ever priced out a car on a dealer’s website? Well that is a perfect example of interactive content. Interactive content is tool/widget on your website that allows visitors to customize the value they get from the tool. Whereas a white paper is a static piece of content that applies to a general audience, interactive content is tailored to the individual interacting with it.

Three reasons why interactive content is fantastic:

  1. It keeps visitors on your site longer, increasing your time on site metric
  2. Prospects want content designed to their needs
  3. They have higher conversion rates

See an Example of Interactive Content in Action! In Our Blog "Should I Gate This Content?"

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