Interactive Content Marketing - Simply Put In Less Than 100 Words

By Kevin D'Arcy
December 18, 2018
Senior people attending business training

Have you ever priced out a car on a dealer’s website? Well that is a perfect example of interactive content. Interactive content is tool/widget on your website that allows visitors to customize the value they get from the tool. Whereas a white paper is a static piece of content that applies to a general audience, interactive content is tailored to the individual interacting with it.

Three reasons why interactive content is fantastic:

  1. It keeps visitors on your site longer, increasing your time on site metric
  2. Prospects want content designed to their needs
  3. They have higher conversion rates

See an Example of Interactive Content in Action! In Our Blog "Should I Gate This Content?"

About Author
Kevin D'Arcy

As our Chief Marketing Enthusiast, Kevin strives to provide clarity, honesty, and unique insights into every one of our engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 18 years of inbound and content marketing experience with B2B technology companies, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.