Email Deliverability – Simply Put In Less Than 100 Words


Have you ever sent out a marketing email that you knew was going to blow your customers away only to experience a pathetic open rate? Before you start beating up your content & subject lines you may want to make sure you have enabled email authentication. Authentication tells the receiver’s internet service provider (ISP) that your email is coming from a legitimate source and that it’s not a phishing scam. Enabling authentication is often overlooked but easy to do.

Below are the instruction for common mail marketing platforms.


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About Author
Kevin D'Arcy

As our Chief Marketing Enthusiast, Kevin strives to provide clarity, honesty, and unique insights into every one of our engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 18 years of inbound and content marketing experience with B2B technology companies, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.