Email Deliverability – Simply Put In Less Than 100 Words

1 min read
20-Mar-2019 3:54:52 PM

Have you ever sent out a marketing email that you knew was going to blow your customers away only to experience a pathetic open rate? Before you start beating up your content & subject lines you may want to make sure you have enabled email authentication. Authentication tells the receiver’s internet service provider (ISP) that your email is coming from a legitimate source and that it’s not a phishing scam. Enabling authentication is often overlooked but easy to do.

Below are the instruction for common mail marketing platforms.

 

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