Domain Authority – Simply Put In Less Than 100 Words

What is domain authority?

Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engines. Your DA score ranges from 1 to 100, the higher the score, the more likely your site is to rank well.

Your DA score is calculated using multiple factors, including the number of domains linking to your website and the number of total links. This score can then be used when comparing your website to competitors or as a tracking metric of your marketing efforts over time. 

DA is only an indicating value and is not used by Google.

Want to know your Domain Authority score? Fill out the form below, we’ll run our magic tool to determine your score and provide you with some quick tips to improve it!

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Kevin D'Arcy

As our Chief Marketing Enthusiast, Kevin strives to provide clarity, honesty, and unique insights into every one of our engagements. Kevin helps companies improve their lead generation, enhance customer acquisition, and increase revenue. With over 18 years of inbound and content marketing experience with B2B technology companies, Kevin brings a straightforward approach to marketing with results that can be measured. He also has the most adorable hound dog that frequently comes to work with him.