Your Buyers Are Searching in ChatGPT + MORE. Are You Showing Up?

Here is a question worth sitting with: The last time one of your buyers tried to evaluate a solution like yours, did they Google it—or did they ask ChatGPT?

If you're a marketer or business managing a fragmented stack, proving pipeline impact, and trying to stretch a budget that never feels big enough—this shift matters more than almost anything else on your radar right now. AI search isn't a future state. It's already reshaping how buyers at every stage discover, evaluate, and shortlist vendors......and most businesses have no strategy for it yet.

That's the gap we're closing on May 12th, in a free live webinar co-hosted by HubSpot and ThinkFuel / Parkour3, Canada's newest HubSpot Elite Partner.

What Is AEO — And Why Should Businesses & Marketers Care Right Now?

Answer Engine Optimization (AEO) is the practice of structuring your content so AI-powered platforms — ChatGPT, Google Gemini, Perplexity — can find, trust, and cite it when buyers ask questions. Think of traditional SEO as getting your brand on a shelf. AEO is getting it personally recommended at the exact moment someone is making a decision.

The problem is that most Canadian marketers are still playing the old game. You're writing blogs, running campaigns, building thought leadership — and doing it well. But if your content isn't structured in a way that AI engines can parse and cite, you're getting credit for none of it in the channel where your buyers are increasingly starting their research.

The consequences are real. As we've covered in depth on the ThinkFuel blog, AI-generated responses can actively hurt your business — not just by omitting you, but by surfacing incorrect information, misrepresenting your positioning, or citing a competitor in your place. When AI Overviews appear in search, click-through rates for top-ranking pages drop by 34.5% according to Ahrefs. That's leads gone before they ever reach your site.

The good news? You're probably already doing the content work. The opportunity is in optimizing it for AI search — so that the blogs, case studies, and thought leadership you've already invested in start earning you visibility in AI-generated answers.

What We're Covering on May 12th 2026

This isn't  just a slide deck webinar. It's a live product walkthrough — designed for marketers & businesses at every level of HubSpot familiarity. Whether you've never logged into Marketing Hub or you're a power user who hasn't explored AEO yet, this session meets you where you are.

Here's what you'll walk away with: REGISTER NOW.

• A clear picture of what AEO actually is — and why it's different from SEO
• A live demo of HubSpot's new AEO tool — see exactly how it tracks your businesses presence across ChatGPT, Gemini, and Perplexity
• How Marketing Hub and AEO work together — one system for execution, visibility, and attribution instead of five disconnected dashboards
• What to do first — practical, sequenced next steps you can act on the same day
• A live Q&A — bring your real questions about your real stack

The session is foundational by design. Most attendees will arrive with little context on AEO — and that's exactly the point. We're building the case from the ground up, grounded in the market, accessible to an owner-operator and a VP of Marketing equally. Our AI for Marketing resource hub is a good primer if you want to come prepared.

Register NOW: Getting Found in AI Search: How to Improve Your AEO Visibility May 12, 2026 at 1pm EST · 

HubSpot's AEO Tool: What It Does and Why It Matters

HubSpot's AEO tool is the headline feature of HubSpot's Spring 2026 product release — and represents something genuinely new. This isn't a repackaged SEO dashboard. It's a purpose-built tool for a layer of brand discovery that most marketing teams have no visibility into at all.

What makes HubSpot's approach different from standalone AEO tools is the CRM connection. Your AI visibility data doesn't sit in a silo — it lives alongside your website traffic, sales activity, contact personas, and target accounts. That means your AEO strategy isn't just about showing up in AI-generated responses. It's about showing up for the right buyers, at the right stage, in ways that move them toward a conversion.

The tool covers:

• Overall AI presence scoring across sentiment, brand recognition, and share of voice
• Competitive analysis — see how you stack up when AI platforms generate answers in your category
• Citation analysis — understand where AI pulls information about your brand from
• Prioritized recommendations — ranked by impact, so your team knows exactly where to start

At launch, the tool covers ChatGPT, Google Gemini, and Perplexity. It supports prompt analysis in English, French, German, Spanish, Portuguese, and Japanese — making it viable for Canadian teams with bilingual or global audiences.

Who's Running the Session

Kristen Bowers is HubSpot Canada's host and moderator for this session. She brings the Canadian market perspective — framing the narrative, facilitating Q&A, and keeping the conversation grounded in what matters for Canadian businesses specifically.

Brie Ochosky will be leading the live Marketing Hub and AEO product demo in English. As part of Parkour3 and ThinkFuel — Canada's newest HubSpot Elite Partner — we've been embedded in these tools as they've developed. This isn't a theoretical walkthrough; it's a live session built from real implementation experience with Canadian clients.

The format is conversational, not lecture-style. We're here to show you the tool, answer your questions, and give you a clear picture of what to do next — not to dazzle you with slides.

The Window Is Open — But Not Forever

The brands that establish visibility in AI search now will have a compounding advantage that gets harder to close over time. AI engines learn to trust sources that show up consistently, structured correctly, and with clear authority signals. The longer you wait, the more ground you're ceding to competitors who are already moving.

The good news is that you don't have to rebuild your content strategy from scratch. As we've covered in our guide to optimizing content for AI search, the fastest wins come from adapting the content you already have—structuring it correctly, adding schema markup, and making your brand the canonical source AI engines choose to cite.

May 12th is your shortcut. One hour. A live tool demo. A practical roadmap. And the thing most of your Canadian competitors aren't doing yet.

Register Free — Getting Found in AI Search: How to Improve Your AEO Visibility May 12, 2026 1pm EST Secure your seat at offers.hubspot.com → IT'S FREE

Frequently Asked Questions

What is AEO and how is it different from SEO?

AEO stands for Answer Engine Optimization. While SEO focuses on ranking your pages in traditional search results, AEO focuses on getting your content cited and recommended inside AI-generated answers from platforms like ChatGPT, Google Gemini, and Perplexity. They're complementary — good SEO supports AEO — but they require different strategies. Learn more about what AEO is and why it matters →

Who is this webinar for?

This session is designed for businesses and marketers across company sizes and HubSpot experience levels. Whether you're brand new to Marketing Hub or a seasoned user who hasn't explored AEO yet, the walkthrough is built to meet you where you are. It's equally accessible to a small business owner-operator and a director-level marketing leader at a 500-person company.

What is HubSpot's AEO tool?

HubSpot's AEO tool tracks how your brand is represented across AI platforms like ChatGPT, Google Gemini, and Perplexity. It provides AI presence scoring, competitive analysis, citation breakdowns, and prioritized recommendations — all connected to your HubSpot CRM. It's available in Marketing Hub Pro and Enterprise, or as a standalone product for $50 USD/month. (As of 2026/04/21) Read our full breakdown of HubSpot's AEO tool →

Is this webinar free?

Yes. The session is completely free. Register at the HubSpot event page → HERE.

Can AI-generated responses hurt my business if I ignore AEO?

Yes — and this is something many Canadian marketers haven't fully reckoned with yet. When AI engines can't find structured, authoritative content from your brand, they'll pull information from wherever they can — including competitors, third-party review sites, or outdated listings. Inaccurate or misrepresentative AI summaries create trust gaps that hurt conversions before a prospect ever reaches your site. See how AI-generated responses can hurt your business — and how AEO fixes it →

What is Parkour3 and ThinkFuel's role in this webinar?

Brie Ochosky from Parkour3 / ThinkFuel is leading the live English product demo. Parkour3 and ThinkFuel are a merged pan-Canadian marketing and RevOps firm that recently achieved HubSpot Elite Partner status — placing them among the highest-performing HubSpot partners globally. The firm developed the full webinar content and will be running the live Marketing Hub and AEO demo alongside HubSpot Canada's Kristen Bowers.

How do I start optimizing my content for AI search?

The fastest wins come from adapting content you already have: structuring pages with Q&A blocks that mirror real search intent, adding FAQ and schema markup, and ensuring your brand facts are consistent across every channel. Our full guide to optimizing content for AI search walks through the specific tactics — and the May 12th webinar will show you how HubSpot's tools make this measurable and repeatable.

Brie Ochosky is a marketing strategist and HubSpot Elite Partner at ThinkFuel a pan-Canadian B2B marketing and RevOps firm. She is co-hosting the Getting Found in AI Search webinar on May 12, 2026 with HubSpot Canada.