MONTREAL, QC, and TORONTO, ON—February 16, 2026— Following the strategic acquisition of ThinkFuel by Parkour3 on December 1, 2025, the unified organization has officially reached HubSpot’s Elite Partner tier. This milestone places the combined entity among the highest-performing HubSpot partners globally and reinforces its position as a leading force in complex CRM implementation and revenue operations strategy.
A Rapid Ascent Built on Strategic Alignment
The journey to Elite status—achieved just weeks after the merger—reflects the immediate alignment between Parkour3’s automation expertise and ThinkFuel’s advanced CRM architecture and revenue strategy capabilities.
By combining strengths, the organization has demonstrated a clear ability to manage large-scale, technically complex HubSpot environments designed to drive measurable revenue outcomes. The focus is not on surface-level implementation but on building structured systems that support long-term growth.
“Reaching the Elite tier was part of the primary objectives of our December 1st acquisition,” says Mathieu Bélanger, President of Parkour3 and ThinkFuel. “This isn't just a change in status; it’s a reflection of our collective ability to solve the most daunting CRM implementations and automation challenges. We have built a pan-Canadian powerhouse that bridges the gap between local innovation and the global market, providing our clients with a level of technical depth that few in the world can match.”
Solving the Complexity of 2026: AI and Integrated Data
As organizations face growing pressure around artificial intelligence adoption and fragmented data systems, the combined firm delivers expanded “Elite-level” services, including:
- Advanced AI deployment: Integrating HubSpot’s Breeze AI to automate cognitive tasks and lead scoring
- Complex CRM migration and architecture: Consolidating legacy systems into unified, scalable HubSpot environments
- Full-stack revenue operations (RevOps): Aligning sales, marketing, and service teams through shared data visibility
- Custom development and API integration: Building secure integrations between HubSpot and proprietary enterprise systems
- HubSpot's NEW AEO tool https://www.hubspot.com/products/aeo
These capabilities allow clients to move beyond disconnected tools and toward integrated revenue systems built for scale.
A Transatlantic Presence with Local Roots
While maintaining strong operations in Montreal and Toronto, the Elite designation grants the organization prioritized access to HubSpot’s product development teams and beta programs. This access allows clients across Canada and the United States to adopt new capabilities earlier and execute with deeper technical support.
The Elite milestone reinforces a clear commitment to designing and implementing HubSpot ecosystems that connect marketing, sales, service, automation, and AI into a cohesive growth engine.
