You may have heard that local citations are a critical part of any local SEO campaign, but what exactly are they? Citations are any instance of your company’s name, phone number and physical address on the internet, like a listing in the Yellow Pages or Better Business Bureau.
When search engines index pages with your citations on them it helps to verify your company’s location(s) and the solutions you offer.
Citations are relevant because they are much more difficult to fake as they are references to your physical address.
Like most things, focus on quality over quantity when building citations.