Have you ever sent out a marketing email that you knew was going to blow your customers away only to experience a pathetic open rate? Before you start beating up your content & subject lines you may want to make sure you have enabled email authentication. Authentication tells the receiver’s internet service provider (ISP) that your email is coming from a legitimate source and that it’s not a phishing scam. Enabling authentication is often overlooked but easy to do.
Below are the instruction for common mail marketing platforms.