Marketing through email is a quick, versatile, and profitable way of getting your product or service noticed. It’s the best way to get new customers, retain the old ones, and create a space for word-of-mouth. It is also affordable and helps boost sales. The results of every campaign can be tracked and it adds prominence, brand recognition, and significant value to your brand. Within the digital spectrum, email marketing has consistently delivered the highest Return On Investment (ROI) through 2019. While it still continues to do so, more and more people are resorting to the medium leaving brands wondering how to stay more relevant and impactful each day.
The success of a great email marketing campaign depends on how a brand acquires the trust of its audience and builds an honest and enduring relationship with them. Whether you’re a Fortune 500 company or a sole proprietorship, the following will help you create a strong, wholesome, and high return-oriented email marketing strategy.
The following 5 steps will help you develop an email marketing plan that is full proof and will engage, grow, and retain your email subscribers.
Email marketing is a promising and measurable practice of sending marketing messages to a person’s email inbox with the agenda of having them buy your product or subscribe to your service. It is a very personal way of creating and nourishing relationships with customers. However, it’s not as easy as it sounds. Your email strategy eventually determines your business growth and that can happen through human, customer-centric email strategies that are on the same tangent as your other inbound strategies.
For this, you need to know where email marketing comes in handy in the inbound methodology stages.
Email falls in the Close stage. This is the stage where potential leads get converted into customers. Marketing emails are also helpful in the delight stage where you can have customers further promote your product or re-purchase from you. These are the two stages where engagement with your email subscribers is of prime importance.
Here are the things you need to get right to create a good email campaign:
The majority of your email ROI depends on how well you segment, target, and trigger your customers. This is beneficial since you can reach the right person at the right time with the right message. If all of these are done correctly, you will be more likely to engage with your subscribers. Once the foundation is laid right, you can achieve great results. This also means that diving straight into segregation and manipulation of data might not be the best way. Here are some tips you should keep in mind before you start:
Your main agenda while drafting an email is to make sure your customers see value in what they read. The conversation should be genuine and trust should be built before you convert customers and before they purchase from you or further promote your product or service.
The key things to keep in mind while setting up a campaign includes:
Once your goals are set and your audience is ready, you need to draft emails that attract customers and create genuine conversations. This will support your goal of increased conversions which can be measured by increased email open rate and increased click-through rate.
This can be ensured in the following way:
You would want to send different types of emails to fulfill different objectives. A promotional email would be very different from a re-purchase one. A lead to conversion email would be very different from a transactional email. Using the right template and content will nudge your customers in the direction you want.
You must work on the following to make your strategy work.
Updating your practices and setting your strategy up consciously at every stage will set your business up for a successful campaign. Dive into the world of email marketing fearlessly and your business will thrive if you keep in mind the little details. You can reach out to us for more information and expertise about this.