SEO - Simply Put In Less Than 100 Words

SEO, or Search Engine Optimization, is the process of optimizing your website to improve your ranking for specific keywords and key phrases on search engines like Google. SEO consists of many different factors such as:

• Keyword optimization
• Title tag and H1 optimization
• Semantically related keywords
• Meta descriptions
• Keyword density
• Internal links
• Search intent
• Content creation
• Inbound links
• Citations
• Code optimization
• User experience factors (i.e. time on site, bounce rate, etc.)

Without a proper SEO strategy in place it is extremely difficult for your website to rank predominately.